Starbucks × Pumpkin Spice Latte
Starbucks was looking to reintroduce Pumpkin Spice Latte each fall in a way that felt fresh, relevant, and culturally resonant—without losing what made it iconic.
We helped evolve the product from a well-known seasonal drink into a creator-led, social-first moment by developing photography, concepts, and distribution strategies designed for modern platforms. The result was a campaign that felt less like advertising and more like fall showing up naturally in people’s feeds.
This approach allowed the brand to maintain familiarity while inviting renewed excitement—turning a tradition into a shared experience.
CLIENT:
Starbucks
CATEGORY:
Brand & Social Campaign
PROJECT:
The Approach
We focused on translating an established brand moment into content designed for how people actually discover, share, and engage with products today. Creator-led storytelling and natural photography allowed the campaign to feel authentic while remaining unmistakably Starbucks.
The Outcome
By meeting consumers where they already were—on social platforms and through creator voices—the campaign extended the relevance of Pumpkin Spice Latte beyond traditional advertising windows and reinforced its place as a seasonal cultural marker.