Calm App
Influencer Campaign
An influencer-led growth campaign focused on driving app downloads through authentic creator partnerships and culturally relevant storytelling.
Approach
Influencer discovery and vetting
Creator-led content strategy
Performance-optimized distribution
Brand-safe messaging frameworks
Ongoing creative iteration and optimization
Project Overview
Legacy partnered with Calm to support an influencer-first growth initiative focused on increasing mobile app downloads. The campaign emphasized authenticity, creator-audience fit, and performance-driven execution to scale acquisition without compromising brand trust.