In 2010 Spectrum Energy, Inc. was a budding concept. Its founding partners sought marketing expertise. In order to build a brand, the young startup would need a plethora of digital marketing expertise, which Legacy would eventually provide. The challenge — as with many startups — was how to push the company through the growth stage without the luxury of capital.
By introducing powerful marketing framework and scrappy branding solutions, Legacy Publisher was able to solve for each of Spectrum’s deepest business needs. We began by drafting a business plan, brand guidelines and then a logo and print collateral. Our graphic design expertise materialized in the form of yard signs, door hangers, business cards, and more. Most importantly, a website was designed and an SEM strategy was implemented, which included organic and paid initiatives.
See company website.