Spectrum’s Solar Strategy

Building a Brand

Website Development, Graphic Design, Marketing Strategy, SEM, Branding

In 2010 Spectrum Energy, Inc. was a budding concept. Its founding partners sought marketing expertise. In order to build a brand, the young startup would need a plethora of digital marketing expertise, which Legacy would eventually provide. The challenge — as with many startups — was how to push the company through the growth stage without the luxury of capital.

By introducing powerful marketing framework and scrappy branding solutions, Legacy Publisher was able to solve for each of Spectrum’s deepest business needs. We began by drafting a business plan, brand guidelines and then a logo and print collateral. Our graphic design expertise materialized in the form of yard signs, door hangers, business cards, and more. Most importantly, a website was designed and an SEM strategy was implemented, which included organic and paid initiatives.

See company website.


The Website



Print Marketing


An example of a yard sign design, which was uitlized in an aggressive guerrilla-style lead generation campaign.


Print Assets


“Working in the solar industry was an especially interesting venture for me and one that renewed my appreciation for the diversity of my business space. Having the opportunity to many different verticals, all with unique complexities is truly both compelling and satisfying. In the case of Spectrum, the payoff for me was in taking an undifferentiated product idea and turning it into a business. That’s the power of marketing.”


Behind the project


Jake Jackson